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7 Hatton Street

London NW8 8PL

KREOD Architecture Ltd

©2019 All Rights Reserved

KREOD - London's Newest Architectural Landmark


As the international spotlight fell on London this summer, a new architecturally-striking sculpture - KREOD - was unveiled on 18 September 2012 at Greenwich Peninsula.


KREOD forms the centrepiece of the busy public space of Peninsula Square, between the Emirates Air Line and the O2 Arena - the official venue for the London 2012 Olympic Gymnastics, Basketball Finals and Wheelchair Basketball. KREOD is an innovative architectural sculpture, organic in form, environmentally-friendly and inspired by nature. Resembling three seeds, these three 20 square meters pavilions combine through a series of interlocking hexagons to create an enclosed structure that is not only magnificently intricate but also dynamic and portable.


KREOD functions beautifully both as an architectural landmark and an imaginative exhibition space - its three pods can be combined in a variety of configurations or installed as free-standing forms. Using state-of-the-art parametric design tools and digital fabrication, KREOD brings together some of the most talented designers, engineers and innovative materials to challenge current thinking and showcase sustainable and forward-thinking building methods.


The design has been considered following view points:


• Aesthetic

• Functional

• Spatial

• Sculptural

• Structural

• Economical

• Sustainable

• Environmental

The structural design is aimed to show a sustainable and forward thinking building method in the digital age, challenging the new way of thinking, designing, engineering, fabricating and installing. The design has got the practical considerations for transportation, store, disassembly and reassembly i.e. stackable components, modularity, and longevity.